Sul de minas region

Sul de Minas is a place shaped by rhythm and patience. In this southern mesoregion of Minas Gerais, coffee has been grown for generations, and today it stands as one of Brazil’s most important coffee-producing areas. Vast hills covered in coffee trees deliver consistently high-quality lots, year after year, in volumes that help define Brazil’s role in the global coffee world.

Brazil harvests only once a year, and each season leaves its own signature. Changes in climate, rainfall, and timing shape the yield and the character of the coffee, making every harvest a quiet reflection of that particular year.

The cup from Sul de Minas is known for its elegance and balance — what Brazilians call a strictly soft fine cup. It is gentle, naturally sweet, and deeply comforting. To protect this character, quality control is treated with great care. Each lot is confirmed and evaluated, with final checks carried out at the laboratory in Switzerland, ensuring consistency and clarity from origin to cup.

Minas Gerais is home to some of Brazil’s finest coffee lots, cultivated from classic varieties such as Catuai, Bourbon, Mundo Novo, and Acaia. In the cup, this coffee shows a creamy, velvety body and a bright, inviting aroma. Soft fruit notes unfold alongside dark chocolate and nuts, supported by a medium, balanced acidity. The finish is long and smooth, marked by caramel sweetness and lingering chocolate tones — a cup that stays with you, quietly and confidently.